Real Conversations.
Real Results.
POWERED BY HAPPY GRASSHOPPER
Exclusively for eXp agents: Foundation helps you follow up authentically, combining human touch with automation.
Included with your Tech 2.0 upgrade.
As Featured In
Why Choose Foundation?
Traditional CRMs can feel impersonal and cumbersome.
You've tried them all...
The ones that brag about AI but can’t hold a real conversation
The ones that punish you for missing a day instead of helping you stay consistent
The ones that look great in a demo and disappear when it matters
Foundation is designed to be different.
Blending genuine human messaging with reliable automation, keeping your client interactions authentic and effective.
Foundation is designed to be different.
Blending genuine human messaging with reliable automation, keeping your client interactions authentic and effective.
THE PLATFORM
What's Included with Your Tech 2.0 Upgrade
A CRM Built From the Ground Up to Be Seriously Human
High-Performing Email
Send by audience, use a template or write your own.
Text Messaging
Send personalized text messages from your own number.
Ringless Voicemail Drops
Send a pre-recorded message directly to a contact’s voicemail—no phone ringing required.
Your Foundation account includes a generous allotment each month. Additional messages are available if you need them.
Personalized Cards
Write and send cards directly from the app.
Playbooks That Guide the Conversation
Pre-built sequences mapped to real-life lead behavior.
Simple Reporting
Accurate open rates, delivery rates, click rates, email bounces, and more..
Lead Sorting Without the Chaos
Our contact sorter turns mess into momentum.
Integrates with What You’re Already Using
Works with kvCORE/BoldTrail/BoomTown, Lofty/Chime, Follow Up Boss, and more...
How It Works
You’ll Be Set Up in 10 Minutes
1.
Take the Persona Quiz
The system understands how you communicate
2.
Import & Sort Your Contacts
Upload from anywhere and quickly sort your database
3.
Choose or Create a Playbook
Write or choose from ready-to-use Playbooks
4.
Launch multi-channel messaging
Send email, text, voicemail, video, set tasks, and more
5.
Get Results
Track conversations, build trust, and convert more business automatically
Build Your Foundation Today
Struggling with follow-ups? You're not alone. Foundation simplifies the
process, helping you stay consistent and grow your business authentically.
