Test Before You Invest: Improving Lead Conversion — Stephen Pacinelli

A/B testing is taking to different versions of an email, a webpage, an ad, a listing, anything – and…

Figuring out which version is better.

  • Whichtestone.com – lets you see examples of tests and get ideas for your own webpages and scripts.

Tips from testing:

  1. Email subject lines – talk to the person the email is to – use the words “you are your”
  2. Contact info – add phone number to the upper right hand corner of your site
  3. Add calls to action to the buttons that lead to them.

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